Issue - meetings

(Member lead: Cllr P Box, Author: Roger Baker)

Resolved:  That the recommendations in the report were not accepted and the organisational rebranding be deferred to a future meeting in the context of a wider devolution agreement.

The Authority considered a report of the Director of Policy, Strategy and Communications which set out options for a clearer, more compelling brand identity for the organisation and wider region that would better enable it to achieve its communications and profile-raising objectives.

The report also set out what a potential implementation plan for an organisational rebrand could look like, detailing the changes needed to be made to both communications channels and assets and non-communications activities such as processes, systems and organisational culture. 

The recommendations set out in the report were not approved as members considered that the devolution agenda should be the priority and it was therefore agreed that the organisational rebranding should be deferred and considered at a future date.

Resolved:  That the recommendations in the report were not accepted and the organisational rebranding be deferred to a future meeting in the context of a wider devolution agreement.